Hockey business is booming as the NHL bounces back from the pandemic in a big way
Release time：2024-04-30 23:15:57 Source：International Impact news portal
NEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight-reel goals are talking points on a near-daily basis and “The Pat McAfee Show” even has a segment called “Hockey is Awesome.”
Piece it all together, and more eyes are on the puck than ever before with the playoffs beginning this weekend.
Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet and jersey ads, and buoyed by an overlap of generational stars, ratings are up, attendance set a record and revenue is at an all-time high — an estimated $6.2 billion annually.
“The league is going through a bit of a renaissance,” said Tom Gargiulo, chief marketing officer at Bodyarmor, whose deal to be the league’s sports drink is the latest sponsorship agreement inked in recent years. “This sport is moving into the next phase of its evolution and is on a tremendous trajectory.”
- Previous：Luis Severino's no
- Next：Trump hush money trial: Prosecutors zero in on details as testimony resumes
Related articles
- Astros promote 1B prospect Loperfido as Abreu's struggles continue for slumping team
- Wuhan notches season's first home win in Chinese Super League
- Bryan Reynolds, Ke'Bryan Hayes hit back
- Olympic flame sets sail from Greece to France
- Inside Layton Williams' 5
- Teixeira scores late as Shanghai derby ends all square
- Can't sleep? Ditch the duvet and just snuggle under a heavy blanket
- Seahawks wrap up 8
- Convicted robber, 45, admits stabbing charity busker, 87, while riding his mobility scooter
- WADA invites 'independent prosecutor' to examine Chinese swimmers case
- Scarred UNESCO World Heritage site Jiuzhaigou recovers after quake
- George Kirby strikes out a career
- Can't sleep? Ditch the duvet and just snuggle under a heavy blanket
- Sophie Trudeau gives Meghan the cold shoulder: Ex
- Inside Layton Williams' 5
- Our council is charging us £40 to have our BIN collected... there is no way we're paying up
- Lewis Morgan's goal helps Red Bulls play Whitecaps to 1
- The Bo Nix era begins in Denver, and the Broncos also drafted his top target at Oregon
- Williamson to lead New Zealand at the Twenty20 World Cup; Southee to make his 7th appearance
- So who is that star of the Fallout Amazon drama braving a post
Random recommendation
- Copyright © 2024 Powered by Hockey business is booming as the NHL bounces back from the pandemic in a big way ,International Impact news portal sitemap